Not all Keywords are equal. It's a little known fact that using PPC in a carefully managed way can be an invaluable market research tool. Some keywords convert to sales or an action better than others. Using PPC monitoring tools we can further improve your natural search engine rankings. This saves time as it can be weeks or months for some keywords to appear in position 1 on Google's natural search engine listings before the effectiveness of a keyword can be established.

If you're unsure of a new business idea, whether or not there is a market for you, then run a short AdWords Campaign, direct the traffic towards a blog or even a video on You Tube you've created to gauge market interest. You can generate leads this way but more importantly view page impressions to see if the interest is there.

For a thorough understanding of some of these principles we'd recommend Glenn Livingston's very authoritative guide contained within 'How to Double your Business Seminars'.